The Genius of Siri

Siri is pure genius.

No I am not another Apple fan boy. In fact, I never owned an Iphone and don't plan to own one either. I am a Comp Sci grad though, but I am not an a AI evangelist wowed by the commercialization of Siri.

Yet Siri is genius. Siri is the first step in making Google irrelevant in the long term. Siri will be the de facto interface for Apple devices. It will use whatever search provider that Apple chooses. It will interact with apps to provide spoken answers. In cases where visual answers are displayed, Apple can prefer Google Ads free sites and content. And yeah, it will collect so much data about the user that it will put Google to shame. Siri will eventually reduce Google to a niche and Siri will replace Google as the new search verb. Isn't that genius?

I am big fan of Google because it has been the most impactful innovation in my life. But Google has to get its act together to sustain its impressive growth. Google has had no new revenue generators in some time - Microsoft makes more money off of Android, Amazon is creating its own Android marketplace and Facebook is gathering user data which is lot more valuable than web content that Google indexes. And just at the moment that Google is down, Siri steps in right in to make search provider-agnostic and that's the genius of Siri.